MAP Policy

Zero Technologies has established a Minimum Advertised Price (“MAP”) policy for its products. This MAP policy applies to all advertisements of each Dealer (retailer or distributor of any of the company’s products).

The intention of this Minimum Advertised Pricing Policy (the “Policy” or the “MAP Policy”) is to identify the terms and conditions for advertising for the sale of any ZeroWater branded products. Zero Technologies reserves the right to refuse to sell all or a portion of its products to any Dealer that advertises in violation of this MAP Policy. Zero Technologies reserves the right, in its sole and absolute discretion, to decline any or all future sales to a Dealer for violation of this MAP Policy.

Zero Technologies sets forth the following requirements as part of its MAP Policy:

  1. Zero Technologies may establish a MAP for each of its products. Any advertisement by Dealer of that product for sale at any price below the MAP will result in Zero Technologies exercising its right to refuse to make future sales of that product, or products, to Dealer. Zero Technologies shall publish all MAPs to
  2. This MAP Policy will be enforced solely and unilaterally by Zero Technologies. Zero Technologies, in its sole and absolute discretion will decide what action that it deems necessary in the event that this Policy is not followed, including the right to cancel all orders and indefinitely refuse to accept any new orders from any Dealer, pursuant to Zero Technologies verification that such Dealer has advertised any MAP products at a net retail sales price less than the current MAP retail price established by Zero Technologies, or if Dealer has violated this Policy in any other way.
  3. The MAP Policy applies only to advertised prices, and neither this Policy nor any other agreement or arrangement apply to the price at which any products are sold by the Dealer to an end-user at the Dealer’s retail location or website. Zero Technologies expressly recognizes that Dealer may sell the products at any price that Dealer chooses.
  4. The MAP Policy does not intend to and does not establish maximum advertised prices, and Dealer is entitled to advertise the products at any price equal to or in excess of the MAP.
  5. The policy set forth in this MAP Policy applies to all advertisements of ZeroWater branded products in any and all media, including, but not limited to, newspapers, television, radio, Internet or similar electronic media, flyers, bulletins, newsletters, mailers, e-mails, magazines, catalogs, signs, and all other types of advertising. This MAP Policy also applies to any activity that Zero Technologies determines, at its sole discretion, is designed or intended to circumvent this MAP Policy.
  6. Zero Technologies, at its sole discretion, may adjust or discontinue the MAP for any product upon seven (7) calendar days’ notice to Dealer. Any such adjustment or discontinuation of the MAP for a particular product will have no effect on the continued applicability of the MAP for any other product. Any such adjustment or discontinuation of the MAP for a particular product will be uniformly applied to all ZeroWater brand Dealers throughout the United States.
  7. Zero Technologies, at its sole discretion, may modify the Manufacturer’s Suggested Retail Price (“MSRP”) for any of it products, and will undertake to notify all of its Dealers of any such changes promptly. All retailers and distributors must implement any such modifications within seven (7) calendar days of the date of any such change in MSRP.
  8. This MAP Policy is unilateral and nonnegotiable. No employee or representative of Zero Technologies has the authority to change it without written approval from the CEO. Zero Technologies reserves the right to terminate sales of all or a portion of its products to any account that does not follow this Policy.
  9. This Policy is intended to remain in effect for as long as Zero Technologies and Dealer maintain a business relationship, unless Zero Technologies modifies this Policy in writing.
  10. Terms such as “call for price,” “e-mail for price,” “lowest price,” that a reseller will match or beat its competitor, or similar phrases, shall not be deemed a violation of this MAP Policy so long as no advertised price is provided below MAP and the advertised price otherwise complies with this Policy.

Below are current minimum advertised prices for ZeroWater branded products. If a product is not listed, there is no current minimum advertised price for that product.


2-Pack Refill ZR-017 $34.99 $29.99
4-Pack Refill ZR-006 $49.99 $49.99
8-Pack Refill ZR-008 $99.99 $89.99
12-Pack Refill ZR-012 $124.99 $114.99
10 Cup Ready Pour Pitcher ZR-010RP $32.99 $31.88
12 Cup Ready Pour Pitcher ZR-012RP $37.99 $36.99
30 Cup Ready Pour Pitcher ZR-030RP $39.99 $39.44
7 Cup Ready Pour Pitcher ZR-007RP $24.99 $19.99